Tritia Pocci

Project Development and Administration | Display and Media Production
Founder of IntegrAid Inc. a Tax-Exempt Public Charity

001.831.626.0660 PST Direct
001.815.301.8289 24hr VM

@TritiaPOCCI

Box 1532
Carmel, California USA 93921

Tritia Pocci is a multidimensional creative who has shared her professional skills during the last 32 years as a publicity photographer, in media production, and as a solutions architect initiating, developing, and managing a wide range of projects. Experienced in several industries she has worked all over the world.

As a location photographer, Tritia's photo journalistic style renders essays of editorial images that capture the character of an event and the emotion of the moment.

During the 1980's and 1990's Ms. Pocci worked for some of the most noted musicians of that time: The Grateful Dead, Stevie Ray Vaughan, The Tubes, and John Lee Hooker to name a few. In the film industry, Tritia was known for her ability to produce production stills of high impact stunts, she incorporated her technical knowledge of fast films with a fearless ability to participate in compromising situations to capture the perfect image.

Client history: Honda International, CBS Records, Atlantic Records, Keystone Family Management, ICM, Rosebud Agency, TransWorld Entertainment, Central Coast Production Services, Alan Barnette Productions, Infinity Broadcasting, Bill Graham Presents, Paris Opera House, and Gamma Liaison LA.

Ms. Pocci's photographs have been exhibited at The Club, City Limits, and Fantasy Studios, published stateside by BAM magazine, San Francisco Chronicle, LA Times, and internationally by Guitar Player, Vanity Fair, and Glamour publications. You will also see Ms. Pocci's work in press packages, on album covers, ZED cards, music videos and books documenting the history of Rock and Roll.

In media production, Tritia's experience includes the innovation of digital marketing concepts, design and administration of content creation, and photographic essays for editorial and marketing use. Projects Ms. Pocci has collaborated on range from publicity campaigns, staging and display direction, project/program development and administration for philanthropic objectives, in addition to creating IntegraTea a traditional Chinese herbal product. With a well-seasoned skill set, in several areas of media production, both digital and traditional, Ms. Pocci has also coordinated and stylized photo shoots, and music videos, she has held assistant positions for both film and literary creatives.

One of Tritia's favorite activity is planning and administrating solutions for charitable causes. In 1994, Ms. Pocci founded IntegrAid Inc a tax-exempt 501.c3 Public Charity incorporated to aid philanthropic organizations develop and fund the services they provide.

In the beginning, IntegrAid Inc. acted as an advocate for the IDU community living with HIV/AIDS. One result was an improved policy for accommodations and care of detainees in the Monterey County Jail, Salinas, California.

By 1999, Ms. Pocci turned her attention to the Kosovo war, in honor of her family's roots in Zagreb. Her efforts raised over thirty-seven thousand dollars for organizations working in the aftermath of genocide.

For the next five years, Tritia was devoted to providing services for children with incarcerated family members, while coordinating an adopt-a-family program to support young adults with handicapped children.

In 2005, Ms. Pocci was asked to help develop a center for the beggar children in Nagpur, India, with a goal to help facilitate education and provide health care that would result in an improved quality of life and community environment.

Ms. Pocci is passionate about using her skills and time to create progress. Since 2008, she has been driven to develop the IntegrAid Inc. urBOOK Project, a vehicle to generate publicity and revenue for philanthropic objectives using the power of 21st century technology. It is Tritia's goal to campaign for individual participation in charitable activities as a way to improve global good.

Ms. Pocci also orchestrates @tweets4GOOD started in support of Haiti after the January 2010 earthquake. @tweets4GOOD uses the social media platform twitter to circulate resources, educational material and network donations for service providers working in Haiti.

You may view a detailed biography of Tritia Pocci's accomplishments as President of IntegrAid Inc. at www.integraid.org

Strategy, design, project administration or support, and production in areas of expertise: media for marketing and education, project or program development, visual merchandising and display.

Ms. Pocci offers a well-seasoned skill set in both digital and traditional media. Tritia's administrative experience includes developing and/or evaluating plans for projects or programs, research, managing subordinates and budgets, as well as scheduling events, production streams, and travel.

Ms Pocci generally prefers working with senior management and creatives in an atmosphere that values social and environmental welfare. Over the years, she has been employed by the entertainment, marketing, philanthropic, and literary industries with a focus in music, retail, viticulture, and fine art.

TritiaPOCCI.biz

www.integraid.org

Presentation

Portfolio

Tritia's congenial personality, as well as her efficiency, helps create a working atmosphere of ease and comfort. She commits one hundred percent of her attention to the task at hand. Ms. Pocci's varied interests and experiences give her the ability to coordinate dynamic events and personalities into a cohesive outcome. Her instincts, independent approach, and attention to detail guide her ability to deliver successful results.

Available upon request

• Two time recipient of the Steve Crouch Grant for Photographic Excellence 1980 and 1981
  

• Two time recipient of the Friends of Photography scholarship, studying with Gilles Peress (Magnum), Rich Clarkson (National Geographic), Bruce Davidson and Mary Ellen Mark (Internationally acclaimed photojournalists) 1985 and 1986
  

• Assistant to Herb Ritz (celebrity photographer/videographer) 1986
  

• Received two grants from the Niagra Trust, a Boissier Family Foundation 1997 and 1999
  

• Awarded a funding grant from the Los Angeles Public Counsel Law Center 1998
  

Articles About Ms. Pocci

• Pocci's Concert Photographs Reveal Soul and Intensity of Rock n' Rollers-Coast Weekly 1985
  

• Great Rock Music Demands Great Rock Photography - Los Angeles Times 1989