Tritia Pocci

Last updated May 14th 2012
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Tritia M. Pocci

Box 1532
Carmel, California 93921 USA

+1 831 626 0660

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Career Focus 


Project and program development, administration and assistance
Marketing strategies, media production, and implementation

Website portfolio: tritiapocci.biz

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Strengths 


Creative professional with an established track record as a result-oriented strategists and project administrator. Recognized for progressive solutions and implementation tactics that exceeds client or employer expectations.

Among my peers I'm known for having innovative ideas, innate creative skills, and first-rate technical knowledge with the ability to learn new things quickly. My specialty is to find the
most efficient approach to utilize a project's budget without sacrificing quality or results.

My skill-set adapts easily to a variety of industries. I am experienced in both traditional and
digital mediums.

I like to create a working atmosphere of efficiency, synergy, and comfort. Because of my diverse interests and work experiences I have the ability to coordinate dynamic events and personalities into a cohesive outcome.

I have good problem-solving skills and an ability to manage time-sensitive projects with or without supervision.

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Core Skills 


  • Developing and/or evaluating strategies for projects or programs
  • Project or program administration/assistance
  • Marketing media strategy and administration, graphic design and media production
  • Social media strategy, implementation, automation and instruction
  • Website design, development administration, and maintenance
  • Newsletter design and distribution (print and HTML)
  • Photography (print and digital media)
  • Business organization
  • Scheduling events, production streams, and travel
  • Computer instruction
  • Research

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Professional Experience 


For the last 32 years I've shared my skills as a publicity photographer, producing marketing media, and as a solutions architect initiating, developing and/or managing a wide range of projects.

During the 1980's and 1990's I was employed by some of the most noted musicians from that time: The Grateful Dead, Stevie Ray Vaughan, The Tubes, and John Lee Hooker to name a few. In the film industry, I was hired to produce production stills of high impact stunts and editorial essays used for the film's press junket.

My media production experience includes the innovation and development of digital marketing concepts, design and administration of content production, and photographic essays for editorial and marketing use.

Projects I have collaborated on range from publicity campaigns, staging and display direction, project/program development and administration, and creating IntegraTea a traditional Chinese herbal product. I have coordinated and stylized photo shoots, music videos, and held personal assistant positions for photographers, film directors, literary creatives, and vintners.

Client history: CBS Records, Atlantic Records, Gasoline Alley/MCA Records, Bill Graham Presents, Record Plant, Keystone Family Management, ICM, Rosebud Agency, Infinity Broadcasting, Gamma Liaison, Bam Magazine, Guitar Magazine, Honda International, Alan Barnette Productions, Trans World Entertainment, Playboy Channel, Sam Films, Pacific Arts Production, Central Coast Production Services, Chateau Belair Saint Georges, l'Office de Tourisme de Saint Emilion, Paris Opera House.

One of my favorite activities is planning and administrating solutions for charitable causes. In 1994 I founded IntegrAid Inc a tax-exempt 501.c3 Public Charity incorporated to aid philanthropic organizations develop and fund the services they provide.

My work related activities for IntegrAid Inc, include: Corporate administration, concept and presentation development/production for The urBOOK Project, marketing, fundraising, social media strategies for philanthropic objectives, as well as determining underserved community needs and assisting existing charitable organizations to develop, implement, and fund auxiliary programs that augment the services they currently provide.

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Recent Projects 

Founder/Developer

CARMEL | SAN FRANCISCO CA.USA

urBOOK Project

2 /2008 - Present


  • Concept development
  • Viability research and report
  • Business plan and 5 year financial projection
  • Presentation design and graphics
  • Power Point to video presentation
  • Responsive website design for multiple device accessibility urbook.biz

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Founder/President

MONTEREY | LOS ANGELES CA.USA

IntegrAid Inc.

9 /1994 - Present


  • Evaluate services provided by associate charitable organization compared to community need.
  • Develop, implement and fund programs that augment current services for charitable organizations
  • Funding strategies, product donations, grant requests
  • Community outreach to advocate participation in philanthropic activities
  • Website design, content curation, development and maintenance integraid.org
  • Design and production of campaign specific marketing media

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Assistant Manager PR | Social Media

CARMEL CA.USA

Author: Rebecca Costa - The Watchman's Rattle

4 /2010 - 8 /2011


  • Implement monitoring dashboard and services to track internet buzz for author and book
  • Social Media strategy advice
  • Social Media editorial calendar development and implementation
  • Social Media accounts set-up, graphics, coordination, automation, and maintenance
  • Curate related news, content and statistics to post to social media accounts
  • Research internet and trade publications for PR arteries, lecture opportunities and media exposure.

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Personal Assistant | Project Administrator

USA | AUSTRALIA | ASIA

Author: Dorothy Finell - Secrets of Creating a Green Business

2 /2009 - 3 /2010


  • Interviews: planning, contracts, scheduling and follow-up
  • Travel and transport arrangements
  • Compiled company background research for interviews
  • First run copy edits
  • Book cover and layout comps
  • Computer instruction

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Accomplishments 


  • Two time recipient of the Steve Crouch Grant for Photographic Excellence - 1980 and 1981
  • Two time recipient of the Friends of Photography scholarship, studying with Gilles Peress/Magnum, Rich Clarkson/National Geographic, Bruce Davidson and Mary Ellen Mark/Internationally acclaimed photojournalists - 1985 and 1986
  • Assistant to Herb Ritz (celebrity photographer/videographer) - 1986
  • Received two grants from the Niagra Trust, a Boissier Family Foundation - 1997 and 1999
  • Awarded a funding grant from the Los Angeles Public Counsel Law Center - 1998
  • One of 50 organizations awarded a grant for the Tech Soup Global Social Media Bootcamp Program through Kellogg Action Lab - 2010

Articles
Pocci's Concert Photographs Reveal Soul and Intensity of Rock n' Rollers-Coast Weekly - 1985
Great Rock Music Demands Great Rock Photography - Los Angeles Times - 1989
16 tips for making video interviews come alive - socialbrite.com - 2011

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Computer Skills 


  • Internet research, content curation - advanced
  • Social Media platforms and use - advanced
  • Digital media delivery trends (devices/mobile) - advanced
  • Photoshop - advanced
  • Power Point - advanced
  • Acrobat PDF documents - good
  • HTML/coding markup - good
  • Word - good
  • Excel - good
  • Outlook - good
  • Cloud based software and service - good
  • Software installation and maintenance - good
  • Quicken/Quickbooks - basic

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Employment Objective 


Generally prefer working with senior management and creatives in an atmosphere that values social and environmental welfare. I have been employed by the entertainment, marketing, philanthropic, and literary industries with a focus in music, retail, viticulture, and fine art. Have dual US | EU citizenship.

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Additional Work Examples 


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